CASE STUDY
At the height of the COVID-19 pandemic, PN Medical engaged Mekky Media to lead its first public relations initiative. With proprietary respiratory training education and a Mayo Clinic study ready to launch, the agency was tasked with managing communications to drive media conversations around 2020’s “new normal.”
Mekky Media developed a targeted outreach program highlighting key study findings, consumer tips and proven Respiratory Muscle Training techniques. By promoting PN Medical’s expertise and products, the team built brand awareness through sustained local and national media coverage, positioning PN Medical as a leader in respiratory health.
THE ASK
DRIVE AWARENESS AND POSITION PN MEDICAL AS A LEADER IN HEALTHCARE INNOVATION
THE PLAN
TARGETED PR STRATEGY INCLUDING NATIONAL AND TRADE PUBLICATIONS
THE RESULTS
3+ MILLIONS IMPRESSIONS AND ESTABLISHED PN MEDICAL AS A GO-TO THOUGHT LEADER IN RESPIRATORY HEALTH
